The Creator’s Code: Forget the Monetisation — just ask Elizabeth Holmes

How many times have you read something like this: “So you’ve got a great idea but how do you monetise it?”

Sorry, wrong way around, you first work on the ‘product’ and once that is perfected, the money will start coming to you. Sadly most people focus on the monetisation: “Here’s a great way to make money” and ignore the quality of the…